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Discussion Starter · #1 ·
Now that BMW has swapped all the coupes and cabs to 4 series what is this going to mean for sales numbers for the 3 series in the hottest luxury segment? My first thought is suffer, I mean you pull away cabs and coupes and it leaves 3 series numbers looking very pedestrian. Its not significant to bottom line, but it will factor into the marketing of Americas number one selling luxury vehicle...
 

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the 3 series will still sell very well. sedans still outsell the coupes. it does take away from 3 series sales as a whole but that is because they seperated the coupes and sedans. I think BMW planned this. I think as a whole it might bring more sales (4 and 3 series combined)
 

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there's also going to be a bmw 2 series gran coupe, another sedan that will tap into 3 series sales.
i doubt there will be a big impact on 3 series sales, the 3 series does have it's demographic, one that will differ greatly for the 2 and 4 gran coupe
 

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Discussion Starter · #5 ·
yea but what I'm saying is BMW sells the 3 series as the most sold luxury car in America. But that includes sales of 3 coupes and 3 cabs. Now that they become 4 series I bet that takes what, at least 25% of that number away...
 

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the 2 series gran coupe is smaller than the 3 series from what I know.
Being a bit smaller might be what some people who were originally looking at a 3 series might want. Plus the 2 series gran coupe is a coupe-like 4 door. Coupe-like styling, a slightly smaller cabin with a lower starting price will attract some potential 3 series buyers.
 
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