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URL shortening is the translation of a long Uniform Resource Locator (URL) into an abbreviated alternative that redirects to the longer URL. The original URL shortening service was TinyURL, which was launched in 2002 by Kevin Gilbertson to make links on his unicyclist site easier to share.
 

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Internet marketing involves the frequent use of special tags in creating URL links. As a result, they are sometimes unreasonably long. We need tags for more information. For example, where the main traffic comes from.
When copying a link, some users do not select all of it, but manually cut off the important part. Thus, making it inoperative or incorrect. With a URL shortener, they can avoid this problem.
 
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