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BMW Individual has released a 2 minute video to advertise the custom service. Great production value here, and it really does make you (me) want to look into all the options that BMW Individual offers.

BMW Individual doesn't offer actually anything you could ever want, but Individual Manufaktur actually gives you every option ever. For example, you can get wood from a tree on your property to be used for the dash trim.

 

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Interesting, I've never seen them advertise for Individual this explicitly. If it will help them up transaction prices why not... I wonder if typical fat german margins are thinning some?
 
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