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BMW's M division has decided to focus on lightweight cars, rather than super powerful ones. M product management head Carsten Pries says that BMW would prefer to create a car that weighs 1,000 kg rather than one with 1,000 hp.

The most recent examples of this philosophy are the BMW M3 (F80) Sedan and the M4 (F82) Coupe. These models use a 3.0-liter high-revving six-cylinder in-line engine with M TwinPower Turbo technology. That engine produces 431 hp and 550 Nm of torque. The previous generation of these vehicles used a 4.0-liter V8 engine that developed 420 hp and 400 Nm of torque.

While the power difference is not that great, the new generation has shed 80 kg when compared to the previous generation. That means better fuel consumption, less CO2 emissions, and a further range for the vehicle on one tank of gas.

Carsten Pries also stated that there is no point of adding the xDrive all-wheel drive system to the M3 or M4. "What is the point of taking out 80 kg if you are going to put 75 kg back through xDrive?" said Pries.
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