Joined
·
127 Posts
BMW has been coming out with model after model after variant lately. The brand has been instructing dealers to remove sales cubicles in order to make room for more cars. The company also wants to start using flat-screen TVs to help customers understand the huge array of choices available.
One solution that BMW is considering is having centralized fleets so shoppers can test all the vehicles, but individual dealers will not have to stock every model.
Basically, BMW has so many models that dealers can't even show them all.
Are more models a good thing, or does it just serve to increase costs and confuse your customers at a certain point?
One solution that BMW is considering is having centralized fleets so shoppers can test all the vehicles, but individual dealers will not have to stock every model.
Basically, BMW has so many models that dealers can't even show them all.
Are more models a good thing, or does it just serve to increase costs and confuse your customers at a certain point?