Wish I was there. Is that all for the BMW floor? This is just the 4 series right. I saw pictures of the Mercedes floor display at frankfurt and man did those guys spend money.
BMW built a 300-meter, three-level indoor test track at Frankfurt for this years show. Frankfurt is the domestic haven for the German big 3 BMW, Audi and Mercedes, so every chance to outshine arch-rivals is never superfluous.
As part of the 10,000-square meter exhibition space BMW possesses
this year, the figure eight-shaped course gave visitors a chance to test drive different models
"We're keen to live up to our leadership claim in every possible respect," Steven Althaus, BMW branding quipped to Reuters and I promptly stole. "That central idea is reflected through our show stand"
BMW took two months to build the track
The German Big 3 typically compete against one another for the most outlandish display during the Frankfurt show.
Audi turned the show upside down by having imitations of skyscrapers and city districts sprout from the ceiling of its partly mirrored exhibition pavilion.
Mercedes, meanwhile, had a 250-metre track just outside the event venue
"It's totally obvious that we're eyeing each other," said Andreas von Wallfeld, Mercedes' event communication chief.
"Frankfurt is by far the top show for the German premiums. It's that mutual competition that spurs us ahead in the global sales race."
Kinda wish American Big 3's would go to such garish levels for our attention, unfortunately a bit of iphone integration and North Americans are hooked...