Supposedly Alfa is going to mount a real challenge to BMW and Audi in the coming years. We'll need to see product first...
http://www.bmwblog.com/2014/08/14/alfa-romeo-giulia-gta-target-bmw-m3/
http://www.bmwblog.com/2014/08/14/alfa-romeo-giulia-gta-target-bmw-m3/