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Victor Lelue, BMW NA product manager for the 3 and 4 Series fully introduces the concept of the name change and of course total coverage of the 4 series.

 

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thanks it was an interesting video seems liek he really wanted to make a straong statement about how the new 4 series has nothing to do with the previous 3 series. I can say that the 4 series has established an identity of its own and here to stay. I can see it growing and even coverting the previous 3 series followers.
 

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After watching this video and hearing what he has to say in the beginning I start to appreciate the new name even more. Seeing how different the new coupe is, it's best to call it something totally new rather than continuing on and calling it a 3 series coupe.
 
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