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There is a preference against diesel in America, but BMW is trying to change minds ith its new set of Diesel 3-Series commercials. BMW is emphasizing the 45 mpg of the 3-Series diesel, and the against the trend-ness of diesel too. The third commercial with the Japanese father-in-law is a bit strange, but generally these aren't bad car commercials.



 

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The one about the family is really strange. Funny nonetheless. I could see that working well if i saw it before a movie at the theater or something.

Glad that BMW is pushing Diesel. Not enough people in NA give diesel a chance.
 
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