BMW wants to sell all models online in Germany
In order to increase sales in Germany, BMW wants to sell all of its models online in Germany. BMW has also decided to send sales personnel on house calls to meet with potential buyers in their homes. BMW head of German sales Roland Krueger says, "We can well imagine that Internet sales could be expanded to all models."
One could guess that BMW dealers are feeling uneasy about this, but Krueger has assured them that dealerships will remain the backbone of BMW sales.
Would you buy your BMW online, or through a house call, or just through the dealership? Do you think online sales will reduce sales at dealerships?