4-Series to be rivaled by Lexus RC
This shouldn't come as news to people who know the auto industry, but Lexus is coming out with the RC to rival the strong BMW 3-Series sedans (soon to be 4-Series.) With the new Lexus model comes a name change from Lexus IS Coupe to Lexus RC. The dual moves by both BMW and Lexus to change the name of their vehicles is supposed to bring further exclusivity and brand recognition to the new models.
What do you think of the name change by both companies and do you think Lexus has a chance at eating away some of BMW's market share?